Sofi Ruiz

Kpi 360 · Madrid, Spain

• Work closely with Air Europa & Foodbox.
• Align UX/UI criteria between design and web teams, standardizing methodologies to reduce delivery times across departments.
• Run usability audits, identifying issues and improvement opportunities across digital products.
• Define visual consistency for creative assets, campaigns and landing pages.

AD-DO Marketing · Madrid, Spain

• Promoted from UX/UI Designer to Lead after proven impact on conversion and consolidating the studio's design system.
• Managed 10+ real estate projects (Acciona, AEDAS, Nou Portixol), coordinating cross-functional teams of up to 8 people.
• Led the ACCIONA Real Estate redesign: 3x average session duration and a reusable design system.
• Defined the research, prototyping and testing flows as the team's standard methodology.

Sopa Marketing · Guadalajara, Mexico

• Digital marketing agency specialized in digitalizing the hospitality sector; managed 7 active accounts on an ongoing basis.
• Led end-to-end web design, visual identity and digital campaigns, owning creative direction and client relationships.

KR Marketing · Guadalajara, Mexico

• Responsible for creating and reviewing branding and editorial pieces (magazines, manuals) for agency clients.
• Creative campaigns ensuring visual consistency and strategic alignment with the client.